Starbucks boss shakes up menu to win back customers

The new boss of Starbucks has promised to simplify its “overly complex menu” as the coffee chain attempts to win back customers and boost falling sales.

Brian Niccol said the company needed to “fundamentally change” and said it would review its pricing.

Figures revealed that Starbucks’ customers have cut back on spending as the rising cost of living squeezed budgets, particularly in China.

But Mr Niccol also admitted that there were issues in its stores such as not enough staff and customer bottlenecks.

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